They also expect to receive customized messages and offers that are directed to them as individuals, not as part of a bigger segment-72% of consumers will only engage with marketing messages that are customized to their specific interests. On top of that, customers who have now grown accustomed to personalized brand interactions also expect the same level of personal touch in their messages with businesses. Combine these results with statistics that 71% of customers expect brands to communicate with them in real time, and you will see a challenge that both small businesses and big brands are facing now. A recent Forrester/Google survey says that 68% consumers are more likely to go with the business that offers convenient communications, and a global Wolfgang Digital E-Commerce KPI Report reveals that 53% of customers are more likely to buy from a company they can contact via a messaging app. MANILA, PHILIPPINES - Consumers are choosing to spend more and more time on their phones, and the proliferation of social media and messaging apps have given them greater access to brands and businesses. Campaign Spotlight: Make music while you’re snacking with this TikTok campaign from Harvest Snaps.Brand & Business: BMW China and Interone continue client-agency partnership for digital creative business.Awards: Ogilvy Philippines bags trophies at the 19th Quill Awards for business communications excellence.Campaign Spotlight: Saatchi & Saatchi and Oreo run project to help abandoned fur-friend Oreos find a home.New Business: Haldiram’s names Contract Advertising as agency of record to push business forward.People: Women Leadership Awards honors DDB Group PH Culture Chief Anna Chua-Norbert as ‘Asia’s Woman Leader’.Campaign Spotlight: This film features 90 Minutes of Air Conditioning during NYC’s blazing heatwave.New Business: Publicis Group is awarded Standard Chartered’s creative, digital, and production mandate.

Events: The Singapore Night Festival illuminates the Bras Basah.Bugis precinct with stunning display.Campaign Spotlight: Nike Kids and Soursop launch back-to-school campaign on finding magic in the mundane.

Viber messaging