“Our systems are designed to identify signals that can help determine which pages demonstrate expertise, authoritativeness, and trustworthiness on a given topic. Google’s How Search Works documentation states: Off-page SEO works to improve search engine visibility and traffic for a website because Google takes off-site data into consideration when ranking a web page. Off-page optimization works by link building for SEO and increasing the number of brand mentions for a website. Off-page SEO is also a positive ranking factor because it tells search engines that your website is important to others on the web. Off-page SEO is important because it helps search engines like Google determine what other individuals and organizations think about your website, products, and services. Now that you know the basic idea for what is off-page SEO, we’ll now look at the importance and how this search engine optimization strategy works to increase rankings and traffic for your website. Good off-page optimization is achieved by having other reputable sources online linking to or promoting your website, and vouching for the quality of your content. Off-page SEO is the process of optimizing for off-site ranking factors to improve the popularity, expertise, authority, trust, and relevance of a website. If we take this off-page SEO definition a bit further, we get: Off-page optimization includes building backlinks, getting brand mentions, increasing social media shares, and more. Off-page SEO is also known as off-site SEO because the optimization tactics do not happen directly on your website. Off-page SEO refers to the activities outside of your website that impact your search engine rankings.

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